Thinking

Ideas, observations and practical lessons from twenty-five years of improving digital, physical and AI-assisted experiences.

This is where FabUX publishes the thinking behind the work: how people make decisions, where experiences lose clarity, and what careful observation can reveal before important decisions are made.

Eye-tracking glasses, a phone and field notes beside an illustrated hand writing in a notebook.

Practical resources

Put the thinking to work.

Foundation brings together our free AI Use Policy and practical guidance on human review, privacy and implementation. Our glossary explains the terms used across FabUX.

Explore Foundation resources Terms we use

What is WebMCP and why should you care?

An orange illustrated customer reviews a seaside hotel booking on a laptop while two small robots link cards for two nights, sea view and breakfast, and booking review.

Understand WebMCP through a hotel booking example, and explore what AI agents could mean for your website, customers and service design.

Read the article

Should your organisation be accessible to AI agents?

A teacher prepares a lesson while two illustrated AI agents gather museum objects and source material into a worksheet.

Decide what agents could make possible for the people you serve, prepare your information and systems, and keep room for uses you have not imagined yet.

Read the guide

Topics

Explore current thinking.

Eye Tracking

Eye tracking is one of the strongest tools I have used for understanding real behaviour. Not because it produces more data, but because it exposes assumptions, hesitation and moments of confusion that are easy to miss.

Explore eye tracking