Analytics & Cookies

Measurement should not make a website feel less trustworthy.

FabUX uses a minimal, privacy-aware approach to analytics and cookies.

The aim is to understand whether the site is useful and readable, while avoiding unnecessary tracking or intrusive data collection.

Privacy-first measurement

Enough signal to improve the experience.

Analytics are used to understand whether the site is clear, useful and working as expected.

The focus is on patterns that improve usability, not on watching individual visitors in an invasive way.

Where cookies are used, they should have a clear purpose.

FabUX favours low-tracking and cookieless approaches where they are practical for the site and the tools in use.

Understanding behaviour does not always require invasive tracking.

FabUX does not need to follow people around the web to improve clarity, trust and usability.

Analytics can help identify whether people find pages, move through content and encounter obvious friction.

That information supports clearer structure, better writing and a more useful experience.