UX & Decision Experience Reviews
Choose this to find where a website or service journey creates hesitation, confusion or unnecessary effort.
Explore this serviceServices
Digital & AI experiences
Make digital journeys and AI-assisted services easier to understand and use.
These services address different parts of a digital experience: the journey people follow, how they interact with AI, and how your content is understood by people and answer engines.
Choose your starting point
What do you need to understand?
UX Research for AI Services
Choose this to research how people interpret AI answers, recognise uncertainty, stay in control and get human support.
Explore this serviceContent & Answer Engine Reviews
Choose this to improve the clarity and consistency of your content and how answer engines represent your organisation.
Explore this serviceWorking together
One question can connect several services.
A journey review may reveal a need for participant research or clearer content. An AI-assisted service may need all three perspectives. Foundation provides complementary guidance on AI policy, human review and practical implementation.
Not sure where to start?
Tell us about the journey, the people using it and the decision you need to make. We can help define a focused starting point.