Thinking
User-centred thinking for AI-enabled organisations.
AI is becoming part of brand, customer and employee experiences, products, services, decisions and everyday delivery. These articles explore why organisations need more than tools and automation: they need clear business ambition, customer understanding, brand context, human judgement and practical governance.
Foundation thinking
AI is becoming part of how organisations communicate, build services, support customers, enable employees and make decisions. The focus is often automation. The experience still belongs to people.
Read articleAI cannot consistently represent an organisation if its customer understanding, business ambitions, brand principles and operational knowledge remain scattered, implicit or unavailable.
Read articleA good AI policy creates permission and boundaries. It becomes useful only when people can recognise the decisions in front of them and apply it in everyday work.
Read articleFoundation by FabUX
Foundation by FabUX includes a free AI Use Policy and connected guidance for implementation, human review, privacy and intellectual property.
Explore the practical Foundation resources