Research methods

Research where it needs to happen.

The people, the task and the research question determine how and where we work.

FabUX conducts research across Scotland and the UK. We’re experienced in arranging face-to-face sessions wherever the work requires them, including hiring research facilities and suitable local venues in cities, towns and remote communities.

We combine remote sessions with in-person research around the people, tasks and environments we need to understand.

Where we work

Choose the setting around the study.

Remote research

Reach people across dispersed locations, often using their familiar devices and surroundings. We plan around connectivity, access needs and the task, so the session format supports participation.

Face-to-face research

Work in the setting that answers the question: a service location, visitor attraction, shop, community venue or hired research facility. Being there can reveal physical interactions and context that a screen cannot show.

Blended studies

Combine remote sessions for geographic spread with in-person work where environment, language, support needs or physical interaction matters. The mix follows the research, rather than a fixed delivery format.

Behavioural research

Natural tasks, then retrospective questions.

We observe what people do as they attempt realistic tasks. This can include using a website, interpreting guidance, choosing a product or finding their way through a place.

Retrospective protocol means revisiting specific moments afterwards to explore what participants were trying to do, what they expected and how they interpreted the experience. We avoid requiring a running commentary during the task.

Observation, agreed session recordings and eye-tracking footage can support that discussion. We interpret recall alongside the behaviour and context, recognising that people’s explanations are not a perfect record.

Eye tracking

Visual evidence, connected to behaviour.

Eye tracking is a specialist FabUX capability. It helps us investigate visual search, missed information and the cues people look towards during a task. We use Tobii Pro equipment for screen-based and wearable eye tracking.

We combine eye tracking with observation and retrospective questions to explore what people looked at, what they were trying to do and how they understood the experience.

Explore eye tracking and retrospective recall

Screens and glasses

Eye tracking on screens and in real environments.

Screen-based eye tracking

See where people look while using websites, forms, prototypes and digital content. Screen-based eye tracking helps us explore how people search for information and move through a task, on desktop and mobile devices.

Wearable eye-tracking glasses

See where people look as they move through a place or interact with physical objects. Wearable glasses help us explore visitor experiences, wayfinding, shopping and interpretation in the environments where they happen.

Recruitment & inclusion

Include the people the experience needs to work for.

We plan recruitment around relevant needs and experiences, including disability, assistive technology, digital confidence and language. Session length, materials, venues and support are adapted around participants.

Based on the Isle of Lewis, we also bring local knowledge and access to rural, island and Gaelic-speaking communities that can be harder to reach through conventional recruitment. Fluent Gaelic-speaking moderators support that work.

We run face-to-face research in central Stornoway, with comfortable spaces for participants and separate rooms for the research team.

That local strength sits within UK-wide delivery, including face-to-face work in Inverness, Glasgow, Edinburgh and wherever else the research needs to happen.

Explore Highlands & Islands research

Research privacy

Be clear about participation and recording.

Before sessions, we agree what will be observed or recorded, who needs access and how long the material is needed. Participants receive clear information about taking part and how to pause or stop.

We collect only what is needed for the study and minimise identifying information in shared findings. In public or shared spaces, planning also considers people who are not participants.

Related services

Continue the investigation.

These services often connect with the same decisions, behaviours and points of friction.

Let’s plan the right research.

Tell us about the people, the experience and the decision you need evidence for.

Contact FabUX