Privacy
FabUX works with behaviour, evidence and interpretation. That makes responsible handling of information part of the work.
This page explains how FABULOUS UX LTD handles information through the website, enquiries, analytics and research activity.
Company number SC805747. Contact: hello@fabulousux.com.
Plain approach
The guiding principle is simple: collect only what is useful, handle it carefully and avoid turning understanding into surveillance.
If you email FabUX, we use the information you provide to reply, understand the enquiry and keep a sensible record of the conversation.
That usually means your name, email address, organisation and whatever you choose to include in the message.
FabUX uses analytics carefully to understand whether the site is useful, clear and easy to navigate.
The aim is to improve the experience, not to build invasive profiles of individual visitors.
Cookies may be used where they are needed for basic site operation or modest analytics.
FabUX avoids unnecessary tracking and does not use cookies to make the site feel more intrusive than it needs to be.
FabUX studies behaviour to understand how people interpret, trust and make decisions.
Understanding behaviour does not always require invasive tracking. In research work, the method should fit the question and respect the person taking part.
Where people take part in research, FabUX aims to be clear about what is being observed, why it matters and how information will be handled.
Research material is treated responsibly and used for the purpose agreed with the client and participants.
FabUX prefers to collect less, keep it useful and avoid holding information without a clear reason.
If something is not needed to understand the work, answer an enquiry or run the service, it should not be collected casually.
Your choices
You can contact FabUX if you want to ask what information is held about you, correct something, request deletion or ask how a research or analytics approach works.
Email hello@fabulousux.com .