# Fabulous UX

> Fabulous UX, known as FabUX, is a behavioural research and UX consultancy. It helps organisations understand how people find, interpret, trust, choose and use services, products, content and places.

FabUX works across behavioural user research, usability testing, decision experience, AI-mediated discovery, answer-engine readiness, agentic customer journeys, ecommerce and product journeys, visitor experience, accessibility and real-world legibility. The human website remains the authoritative source. This file is a concise guide to its most useful public pages.

## Services

- [Services](https://fabulousux.com/services): Overview of FabUX research, testing and specialist experience services.
- [User Research and Usability Testing](https://fabulousux.com/services/behavioural-user-research): Research with participants to understand needs, behaviour, comprehension and accessibility.
- [UX and Decision Experience Reviews](https://fabulousux.com/services/ux-decision-experience-reviews): Reviews of digital journeys for hesitation, uncertainty, mistrust and unnecessary effort.
- [Content and Answer Engine Reviews](https://fabulousux.com/services/content-answer-engine-reviews): Improve how people and answer engines understand, trust and represent an organisation.
- [UX Research for AI Services](https://fabulousux.com/services/ux-for-ai): Research how people understand and use AI-assisted services, including uncertainty, control, support and recovery.
- [Ecommerce and Product Journeys](https://fabulousux.com/services/ecommerce-product-journeys): Research product discovery, comparison, product pages and buying journeys.
- [Visitor Experience Reviews](https://fabulousux.com/services/visitor-experience-reviews): Understand visitor journeys from planning and arrival to departure and recall.
- [Wayfinding and Spatial Journeys](https://fabulousux.com/services/wayfinding-spatial-journeys): Find where people lose orientation or confidence in physical environments.
- [Interpretation and Exhibition Readability](https://fabulousux.com/services/interpretation-exhibition-readability): Understand what visitors notice, read, skip, understand and remember.
- [Eye Tracking and Retrospective Recall](https://fabulousux.com/services/eye-tracking-retrospective-recall): Connect visual attention evidence with observed behaviour and retrospective questioning.

## Thinking and research

- [Thinking](https://fabulousux.com/thinking): FabUX articles and guides about behaviour, research, decisions and AI-shaped experiences.
- [Should your organisation be accessible to AI agents?](https://fabulousux.com/thinking/ai-agent-access/): A practical guide to deciding what agent access could make possible and how to prepare safely.
- [What is WebMCP and why should you care?](https://fabulousux.com/thinking/what-is-webmcp/): An introduction to the proposed browser technology for exposing website tools to agents.
- [Research methods](https://fabulousux.com/research-methods): How FabUX combines remote research, face-to-face research, observation, usability testing and eye tracking.
- [Designing for Decisions](https://fabulousux.com/dex): The FabUX approach to improving how people find, interpret, trust, choose and remember.
- [Terms we use](https://fabulousux.com/terms-we-use): Plain-language definitions for answer engines, agentic systems, decision architecture and related concepts.

## Foundation by FabUX

- [Foundation](https://fabulousux.com/foundation): Free, connected resources for putting human judgement and accountability into everyday AI use.
- [AI Use Policy](https://fabulousux.com/foundation/ai-policy): The current public Foundation AI Use Policy, including its version and review date.
- [Implementation playbook](https://fabulousux.com/foundation/implementation-playbook): A practical route from policy approval to everyday use.
- [Human review and approval](https://fabulousux.com/foundation/human-review): Guidance for deciding when human review is required and what approval means.
- [Privacy and intellectual property](https://fabulousux.com/foundation/privacy-ip): Practical boundaries for information, personal data, confidentiality, copyright and ownership.
- [The Foundation approach](https://fabulousux.com/foundation/approach): How Foundation connects user-centred design, policy, tools and organisational practice.

## About and policies

- [About FabUX](https://fabulousux.com/about): Company background, experience and approach.
- [AI use and transparency](https://fabulousux.com/ai-transparency): How FabUX uses AI tools with human judgement, privacy awareness and behavioural interpretation.
- [Accessibility](https://fabulousux.com/accessibility): The website accessibility statement and approach to readability.
- [Privacy](https://fabulousux.com/privacy): How FabUX handles enquiries, research information, analytics and cookies.
- [Contact FabUX](https://fabulousux.com/contact): Human contact details and enquiry form. This is not an agent action endpoint.